Longboat Key Florida Real Estate Company

About Bruce Farlow


  • Bruce Farlow
    Image of Bruce  Farlow
    201 Gulf of Mexico Dr
    Longboat Key
    FL 34228 US

    Phone: (941) 650-4469

    Bruce Farlow brings both passion and a deep sense of responsibility to his role as a Sarasota area REALTOR®. He sees himself not as a sales person, but as a professional who guides his clients through the major life event of buying or selling a home. Bruce lives and works by the motto: "Don't worry, I'll take care of it." His clients soon learn that whether it's a problem to be solved or a detail to be handled, they can count on him to do just that. 

    Bruce has built a loyal following by always listening first to fully understand his clients' wants and needs; making sure they understand both the process and the significance of each decision they make and each document they sign; putting their best interests ahead of making a sale; and being available and responsive to them 24 hours a day. Whether it takes a day or a year to find that just right home, he never pushes.

    Whether working for the seller or the buyer, Bruce is a fierce and skillful negotiator – a skill he says he developed through a lifetime of self-employment. He also maintains good relationships with all the other professionals involved in a real estate transaction – a practice that leads to cooperation and trouble-free closings. Long distance clients appreciate that he is tech savvy and will use e-mail, text, photo, and video messaging to get them the information they want and need. 

    He believes that it is his responsibility to negotiate the most favorable outcome for each of his clients, and as a result he declines the opportunity to add to his income by representing both sides in a transaction. He feels it is simply not possible to get the best price and terms for two parties with opposite goals. Bruce does represent both buyers and sellers – but never both sides in the same transaction. 

    Bruce knows the greater Sarasota real estate market and its housing inventory in extraordinary depth, and as a result he's skilled at creating an accurate market analysis. His detailed marketing plan always includes professional photography, followed by extensive online exposure, open houses, notification to his buyer list, and more. 

    Bruce has a rare combination of passion and experience that makes your home buying or selling experience one where you can make the best deal possible, in the least amount of time.

    Send Bruce a message.